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商品編號： SCG510 出版日期： 2015/01/12 作者姓名： Dann, Jeremy 商品類別： Entrepreneurship 商品規格： 23p 再版日期： 地域： California;United States 產業： Internet services;Media & telecommunications;Software publishing 個案年度： -
商品敘述：
The world leader in software for creating and editing media identifies some gaps in its ability to create new kinds of software and appeal to emerging market segments. The company taps into the expertise of an experienced entrepreneur and ''intrapreneur'' who creates a system to mobilize employees at the grassroots level and generate hundreds of new concepts experiments each year utilizing lean start-up techniques. The case describes the anatomy of the new program in detail and asks how the company might adapt the program to spur even more growth.
涵蓋領域：
Corporate ventures;Employee empowerment;Entrepreneurship;Experimentation;Implementing innovation;Managing creativity & innovation;Organizational learning;Software development
相關資料：
Case Teaching Note, (SCG810), 8p, by Jeremy Dann
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